Interim Foundation Marketing and Communications Manager
Job Description
Posting Number
20141874SPosition Title
Interim Foundation Marketing and Communications ManagerLocation
District OfficeDepartment
SMCCCD Foundation DIST (DEPT)Position Number
1C0467Percentage of Full Time
100%FLSA
Exempt (does not accrue overtime)Months per Year
otherIf other, please specify
Through June 30, 2025 or until the appointment of a permanent Foundation Marketing and Communications Manager.Min Salary
$113,988 (annual)Max Salary
$144,420 (annual)Position Type
Administrative/Supervisory PositionsWho We Are
The College and the District
Who We Want
The Position
The Marketing and Communications Manager supports the mission of SMCCCF and is responsible for advancing and managing the organization’s image through the areas of marketing, public relations, media relations, and development.
The Marketing and Communications Manager is responsible for the planning and execution of the marketing plan. This plan includes internal and external communications for a robust portfolio of marketing programs and activities: design and production of all collateral, direct mail and other direct marketing programs, web pages, events, and social media campaigns. They will set and guide the strategy and execution of all internal/external communications, public relations, and website/social media presence to consistently and dynamically promote SMCCCF and its mission. They are also responsible for ensuring that all external Foundation communications are clear, strategically targeted, synergistic, of high-quality, and cost-effective in conception. They will work in close collaboration with development and program staff in carrying out their duties. This position requires excellent organizational, communication, and cross-functional department liaison skills.
Duties and Responsibilities
- Responsible for the development and implementation of the organization’s annual communications and marketing plan
- Collaborate with SMCCCF development team to conceive and implement effective campaigns to support successful alumni engagement, annual giving, planned giving, major gift activities, and other development activities and goals
- Work with staff to market SMCCCF’s programs to potential donors. Develop targeted strategies for solicitation and marketing materials. Track and monitor progress and evaluate performance of all marketing activities and outcomes
- Expand awareness of organization throughout San Mateo County service area for the purpose of cultivating prospective donors
- Pursue an integrated marketing approach by working closely with SMCCCD’s three colleges (Skyline College, Cañada College, and College of San Mateo) communications staff members including collaborating with social media managers across the campuses to coordinate and enhance social media content, build a consistent voice and grow audience reach and engagement
- Create and execute monthly social media plan. Develop and manage social media platforms and create content strategy for the organization on Facebook, Twitter, LinkedIn, YouTube, and other social media that could include custom social networks, crowd-sourcing, and blogs
- Develop ideas and opportunities for feature articles, interviews, presentations, and other activities that promote awareness of SMCCCF and its purpose and mission
- Develop, manage, and produce all organizational communication materials, including newsletters, e-communications, annual reports, brochures, press releases, and program flyers
- Develop and update organization’s messaging for press releases, elevator pitches for board members, and campaign case statements
- Responsible for regularly and independently enhancing, building, and maintaining website content to serve needs of multiple constituencies, including donors, prospective donors, program participants, community partners, and students. Responsible for the look and feel and organization of the Foundation’s web page to effectively communicate information and ideas
- Remain informed about SMCCCF’s market position in relation to competitor institutions, spotting trends and developments
- Plan, direct and coordinate periodic surveys that gauge SMCCCF reputation among prospective donors, alumni, parents, employers, business, government, civic, and foundation leaders and other important external constituencies
- Develop reports on donor and alumni engagement to support short-term and long-term planning, including trend analyses and the identification of new prospective donors and/or those with increased giving potential
- Work with Foundation development staff, generate relevant stewardship activities that will increase donor and stakeholder engagement. Track and measure the level of engagement across all channels, including click rate of website visits, e-mail click-through, social media sharing, and more
- Collaborate with Foundation team to develop an integrated donor stewardship plan and process for marketing strategy and execution, including ROI goals and measurement. Ensure that SMCCCF’s mission and vision are reflected in all communication, materials, programs, and events
Minimum Qualifications
- Bachelor’s degree in marketing, advertising, journalism, communications, or a closely related field OR an equivalent combination of education and experience
- 3+ years of demonstrated experience in an organizational communication setting, with hands-on experience in communications strategy and marketing, preferably in the nonprofit setting
- Successful work experience of increasing responsibility that has included public relations, project planning, implementation, and evaluation; and directing the work of others
- Demonstrated cultural competence, sensitivity to, and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff
- Proven ability to interpret and translate business strategies into creative marketing campaigns that will create funding opportunities
- Demonstrated exceptional skills in written results-oriented communication, producing reports and other materials, use of a variety of computer software to track statistical and other data, and preparing a variety of printed materials, including managing web pages and other electronic media
Knowledge, Skills and Abilities
- Knowledge of effective strategies, techniques and procedures used in marketing and communications
- Knowledge of available media, community, vendor, contractor and business resources for use in developing, preparing, distributing, and evaluating cost-effectiveness and results of communications activities
- Knowledge of collegiate demographics and applicable policies and procedures related to marketing
- Knowledge of software functionality as well as graphic design skills to create successful marketing materials and successful web pages a plus
- Superior verbal and written communication skills. Superior writing, proofreading, and copy-editing skills
- Strong leadership skills with the ability to serve as a unifying force for coordination of communication activities. Soliciting full participation and contributions of donor-related content from staff to volunteers across multiple programs, functions and sites
- Excellent skills and demonstrated experience in formulating and executing effective marketing and communications strategies
- Excellent project management skills and the ability to coordinate multiple projects
- Skill in leading, supervising, planning, coordinating and evaluating the work of others
- Demonstrated skill in website management, promotional materials production, and event coordination
- Demonstrated skill in the use of a variety of computer software to set up and maintain documentation, prepare presentations, reports, manage web content, correspondence, and other materials
- Skill in establishing and maintaining effective working relationships with people at all levels within an organization
- Ability to be focused and detailed, meet deadlines, and juggle multiple tasks, and work as a part of a team, while maintaining the big picture and a sense of humor
- Ability to take knowledge and transform it into exciting and useful messages, and disseminate final products to appropriate multi-stakeholder audiences
- Demonstrated ability to execute in a highly collaborative environment
- Ability to quantify and present outcomes of marketing programs
- Ability to create the look and feel of web pages, including creating or managing graphic design that effectively communicates the ideas being promoted (layout and organization of the site, types of colors or images and other matters concerning overall graphic design)
- Contextual thinker with a strong sense of audience. Strong art direction capabilities
- Experience producing high quality content for marketing materials and events
- Experience designing and managing marketing campaigns with emphasis on fundraising
- Proficiency with MS Office Suite. Working knowledge of graphic design software (Adobe InDesign, Illustrator, PhotoShop) a plus
Physical Requirements
Benefits
Open Date
09/09/2024First Review Date
09/23/2024Open Until Filled
YesSpecial Instructions Summary
1. A completed online District application form (go to https://jobs.smccd.edu to complete the application and to apply for this position).
2. A resume that details all relevant education, training, and other work experience.
3. A cover letter of no more than 3 pages that addresses the applicant’s cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty and staff as well as the applicant’s qualifications as they relate to the requirements, knowledge, skills, and abilities listed in this announcement.
Candidates for interview will be selected from among those who most closely meet the requirements and knowledge, skills and abilities. Meeting the minimum qualifications does not guarantee an interview. As part of the interview process, candidates may be asked to demonstrate job-related knowledge and skills.
For questions related to this posting, please contact:
SMCCCD Office of Human Resources
3401 CSM Drive
San Mateo, CA 94402
Tel.: (650) 574-6555
Fax: (650) 574-6574
Email: smccdjobs@smccd.edu
Web Page: https://smccd.edu/humanresources/
Conditions of Employment
1. Submit official transcripts (applies to all faculty or educational administrative positions)
2. Submit verifications of prior employment
3. Satisfactory references
4. Successfully being cleared for employment through the background checking process
In addition to background checks, the District may review publicly available information about a candidate on the Internet. If a candidate is aware of incorrect or inaccurate information that is available on the Internet, the candidate is welcome to address such an issue with the Office of Human Resources.
5. Present original documents for proof of eligibility to work in the United States
6. Approval of your employment by the SMCCCD Board of Trustees
7. Provide a certificate of Tuberculosis exam for initial employment.
8. Have fingerprints taken by a Live Scan computer (Clearance must be received prior to first day of employment). Please note that the California Education Code requires, in part, that community college districts shall not employ or retain in employment persons in public school service who have been convicted of certain felonies, a misdemeanor drug charge (including alcohol offenses) or misdemeanor moral turpitude (sexual offense) crime. However, consideration may be given to those whose drug convictions occurred more than five years ago. A conviction for other crimes may not necessarily disqualify you from the job for which you may be applying.
EEO Statement
The San Mateo County Community College District is an Equal Opportunity Employer that seeks to employ individuals who represent the rich diversity of cultures, language groups, and abilities of its surrounding communities.
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